I got this question from one of my friends and decided to talk abit about it here. What does a 'Conscious Brand' of Hip hop mean? Is it more along the Common/Musiq genre? Socially aware hiphop?
Conscious Brand of Hip Hop:
Common Has His Heart In The Right Place.
There Needs To Be Someone With
The Revolutionary Vision of Che,
The Word Play of Eminem,
The Story Telling Ability of Nas,
The Ability To Produce Loving Vibes as Bob Marley,
The Courage To Bluntly State The Problem as Tupac Did,
Yet The Heart & Dedication Towards A Solution To The Many Divisions That Define Our Modern Society.
Conscious Meaning Conscious Of The Many Forces
That Go Into Manipulating Reality/Perception. The Revolutionary Quality
Comes Into Play Because Once We Understand What Is Really Going On, We Make A Conscious Decision To Bring About Change. I Hope I Didn't Overstate This Answer, But It Is My Life Project, So It Is Hard To Summarize.